Nu way deep dive

70% of the earth’s surface are oceans. They provide us with the oxygen we need to breathe, live, and survive. But they’re also the most threatened areas of our planet.

We make nu products

Our commitment to removing ocean waste from beaches and coastlines,

in a nu way

...our circular manufacturing process, and our promise to take back your worn-out sandals,

for nu oceans

...means that we’re doing our bit to empower more and more people to become change makers for a better environment.

A shocking 11 million tonnes of plastic end up in our oceans ever single year. That’s on top of the 150 million tonnes that’s already there. Our oceans have become the most threatened areas of our planet. Billions of pairs of flip-flops are made each year and contribute to a significant source of ocean pollution that often falls under the radar.

Thoughtless buying and discarding of flip-flops results in horrendously polluted waters and ruined lands. As consumers we make a choice every day how and if we contribute to that - the power is in our hands, and our feet, to make a change.

Environmental & social Impact


discarded pairs of flip-flops recovered


of trash pulled out of the ocean


We are committed to addressing SDG goal #12 “Responsible consumption & production” and #14 “Life below water”


We are also committed to working with like-minded suppliers around the world: From our delivery company that provides safe workplaces for people with disabilities to local initiatives in Thailand which focus on helping to keep our oceans clean

Yes, we
are a sassy,
but we can be serious too...

Flip-flop waste. What most people don’t know is that flip-flops are almost entirely unrecyclable. Yet, they continue to be the #1 footwear around the world. 3 billion (yes, you read it correctly - 3bn) pairs are produced every single year and account for a huge amount of ocean plastic pollution. We’re one of the first companies that has found a way of making practical use from what were once just a pair of discarded flip-flops floating around in our oceans. Plastic bottles, bags, and straws are relatively simple to recycle, but who tackles rubbish that washes ashore and is not commonly recyclable? Well, we do!

It started on a holiday in South-East Asia. During one of many beach days, we couldn’t help but notice the enormous effects of ocean pollution and how it affected not only local people, but ultimately every one of us. Around one fourth of every beach clean are flip-flops, the most commonly worn footwear around the world. Miles of discarded flip-flops piling up along coastlines and no-one doing anything about or with that waste. We felt helpless. But we wanted to help by finding a solution to this problem.

It was our 'Eureka' moment. As a team of young students, we got together and drew up a blueprint for change. We needed to step in where the biggest issue is - and - the main factor for ocean pollution is just the result of how and what we consume on land.

Nuoceans was born and we took the first steps that have led us on the journey we’re on today. Using a circular manufacturing process, we created the first ever sandal made from unrecyclable flip-flop waste with the highest percentage of ocean plastic.  

Our sandals are meant to last a lifetime. We’ve designed them to make you, and our oceans, feel good. And our sandals are helping to combat a problem that has been overlooked for decades. Join us on our journey towards a better future by being part of a generation of change makers and stepping beyond ocean waste.

Since 2018 our goal has been first and foremost to leave a legacy by making real impact by contributing to positive change to the environment. Yes, we know that many organisations’ claims about their efforts to reduce ocean plastic waste are simply to shore up (excuse the pun) their green credentials.

While their intentions are good, let us tell you why here at Nuoceans we’re making a more significant difference.